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Being Marketers with Scott Monty
In this Being Marketers (BeMa) webcast, we welcome our special guest Scott Monty. Scott was the first Fortune 10 social media leader when he served as Global Head of Social Media and Digital Communications at Ford Motor Company from 2008 to 2014. So if you work in social media now, you have Scott to thank for paving the way for your job and the value you bring! We will explore how marketing has changed in Scott’s career and dive into what he thinks has fallen out of favor. We’ll dip into ethical marketing practices and what ethical standards are most often violated in marketing. We’ll also be asking Scott how he stays creative and insightful in his work and learn more about how he pulls from various sources to educate his elite book of clients.

Scott Monty is a strategic communications and leadership coach who helps the C-suite embrace better communication with timeless and timely advice, which is also the name of his popular newsletter! Scott advises corporate executives and boards on modernizing their culture to meet the changing needs of customers, but does it with examples of history, literature, philosophy and poetry. He was ranked by The Economist as #1 atop the list 25 Social Business Leaders (https://eiuperspectives.economist.com/technology-innovation/25-social-business-leaders) and Alan Mulally, the former CEO of Ford Motor Company, called him "a visionary."

Mar 4, 2021 02:00 PM in Central Time (US and Canada)

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